Books from Finland - A literary journal of writing from and about Finland.

Valokuva taiteeksi. Photography into Art. Hannula & Hinkka -kokoelma / Collection
Toimituskunta [Edited by] Erja Hannula, Jorma Hinkka, Sofia Lahti, Tuomo-Juhani Vuorenmaa
English translation: Jüri Kokkonen
Helsinki: Aalto University School of Arts, Design and Architecture, Aalto ARTS Books (Musta Taide 4/2012; publication series of The Finnish Museum of Photography 44.) 209 p., ill.
ISBN 958-952-292-000-3
€33.90, hardback

It has been typical of Finland that it lacks collections of international photography, private or public. In the politically turbulent 1970s interest in photography began to grow. The Hippolyte Gallery, run by artist Ismo Kajander, exhibited international photography by Diane Arbus, Eugène Atget and Édouard Boubat, among others. The graphic designer Jorma Hinkka (also Art Director of Books from Finland, 1998–2006) began making posters for Hippolyte ‘out of pure enthusiasm’, and designing books by Finnish photographers, among them Pentti Sammallahti, Ismo Hölttö, Jorma Puranen and Merja Salo. As a result of spending so much time with ‘the black art’ (as it was called by a Finnish pioneer of photography, I.K. Inha, in 1908), Hinkka and his art director spouse Erja Hannula began to collect samples of it. After 30 years, in 2012, they donated more than two hundred photographs by almost a hundred artists to The Finnish Museum of Photography. The social status of the black art has risen considerably since the 1970s, as has professionalism in the field. This book presents excellent reproductions of the collection of photos, taken within a century and a half; the variety of styles and subjects chosen surprise with its richness.