The book and the rose
3 May 2012 | In the news
The twenty-third of April – Shakespeare’s birthday – is the international day of the book and the rose. The tradition derives, however, not from England but from Barcelona, where the tradition was for men to give women roses while women gave men books.
This year Finnish booksellers decided to celebrate the occasion by publishing a new novel which was given for free to all customers who made a purchase worth €10. This was the only way to get hold of a copy; the print run was 3,000 copies.
The chosen work was a new novel by Tuomas Kyrö, entitled Miniä (‘Daughter-in-law’). The narrator is the daughter-in-law of the main character of Kyrö’s two popular novels, Mielensäpahoittaja (‘Taking offence’) and Mielensäpahoittaja ja ruskeakastike (‘Taking offence: the brown sauce’). The grumpy old man from the country comes to stay with his son and his daughter-in-law in the capital – which inevitably results in practical (and mainly comical) discordance of various sorts.
Tags: book trade, publishing